Check out the latest insights on the Centre for Optimism Blog - Learn More

Search (2)
Join the Movement

Rebellious Optimism Branding for Adidas

"rebellious optimism"

“Our ‘Impossible is Nothing’ brand attitude is our main focus, and it starts from seeing possibilities in the topics that mean the most to us: sport credibility, inclusivity, sustainability, and then telling stories that demonstrate what we believe in with rebellious optimism," said, Paul O’Connor, director brand communications and sports marketing, Adidas. 

 

 

Keep up to date with the latest from Centre for Optimism

We appreciate any contribution you can make to help us spread optimism with the world
Give Today

Connect With Us

We love to connect with everyone who is ready to open up and share their optimisim.