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Rebellious Optimism Branding for Adidas
"rebellious optimism"
“Our ‘Impossible is Nothing’ brand attitude is our main focus, and it starts from seeing possibilities in the topics that mean the most to us: sport credibility, inclusivity, sustainability, and then telling stories that demonstrate what we believe in with rebellious optimism," said, Paul O’Connor, director brand communications and sports marketing, Adidas.
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