Viva Magenta promotes joyous and optimistic celebration: Pantone

Pantone says of its Color of the Year 2023, Viva Magenta, it "promotes a joyous and optimistic celebration, writing a new narrative."

In its announcement, Pantone said,  "Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

"This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

Leatrice Eiseman, Executive Director, Pantone Color Institute, said,  “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.  Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."

“This is an exuberant and welcoming color — it promotes optimism and joy when showcased in any room.” 

Read More and Join in: Celebrate Joy and Optimism

Melissa D'Agnese in "Design Pros Reveal How To Decorate With 2023’s Color of the Year — 'Viva Magenta", wrote, This color is a powerful, cheerful shade that fuses the drama of red with the decadence of violet. Also, the experts at Pantone love it because it promotes feelings of joy and optimism."






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