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Masterclass: Formulating the better normal communication strategy for government and corporations

  • Tuesday, September 29, 2020
  • 4:00 PM - 5:00 PM

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Several weeks ago, we ran a masterclass presentation for members by our Chair Robert Masters on "The Opportunity Optimism Offers in Communications Through the Pandemic and Beyond."

Several of the participants were intrigued by Robert's insights into the difference between great leaders and their use of optimism and contemporary leaders using fear and pessimism as their weapon.

They asked us for another session led by Robert.  This will be in web-meeting format to ensure maximum conversation and learning.

Robert is the Chair of The Centre for Optimism and is Australia's leading crisis-communications expert.

He is a former senior political journalist, covering Federal and State Parliaments and he lectures widely in Australia, Asia, the United States and the UK on public relations, communication strategies, and issues and crisis management. 

He is a Life Fellow and a Past President of the Public Relations Institute of Australia and an Industry Fellow of Swinburne University.

Pre-reading 

Leadership in a global crisis – the Path to Recovery 

Optimism and Strategy


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