World Commerce & Contracting's Optimism and Optimists

World Commerce & Contracting is a global association promoting standards and raising capabilities in commercial practice.  With over 60,000 members across 178 countries, World Commerce and Contracting shares The Centre for Optimism's understanding of the value of optimism and fosters realistic and infectiously optimistic leadership. 

Our Victor Perton has been the opening keynote on The Power of Optimism at the World Commerce & Contracting Americas Summit. So too, Victor was a keynote speaker at its European and Asia-Pacific Summits and led several online events during the COVID lockdowns.

Here are some of the thoughts of its leaders and the World Commerce & Contracting family:

Professor Tim Cummins, President, World Commerce & Contracting

"I am optimistic because of the past. Looking back over history, humanity has faced many challenges and taken many wrong turns, yet its progress in raising the quality of life has been nothing short of remarkable.”

History as a Source of Optimism


Sally Guyer, CEO, World Commerce & Contracting

"What makes me optimistic is an innate desire to be happy. And I take personal responsibility for being a happy and positive person - for seeing the opportunities and overcoming challenges - not giving up. I guess I’m ambitious too and I’m sure ambition requires optimism."


Barry Hooper MCIM FCIPS, Chair of World Commerce & Contracting, and Chief Commercial Officer,
UK Ministry of Justice

"In response to COVID-19, I have seen great teamwork, self-sacrifice, resilience, dedication, commitment and bucket loads of optimism!"


Sam Knight, World Commerce & Contracting, Global Council Member

“Being positive and optimistic inspires others.  It creates ideas and drives collaboration and thought-sharing.  I aim to be an optimist and surround myself with optimists. We are the people who can face a challenge head-on and come up with multiple options to make the best of any situation."


Anna-Marie Southern, Executive Assistant, World Commerce & Contracting

"Optimism is a gift; one which we are able to give to ourselves. I think it is the root of aspiration, and therefore movement and growth.”

Jennifer Jarrard, World Commerce & Contracting

O Openness Opportunity

P Passion Positivity

T Thinking

I Interactions with Inspiring People

M  Mindset

I  Interrelationships

S  Service

T  Teamwork

I   Innovation

C  Creativity & Collaboration


Sharyn County, Head Of Procurement at Jemena

"What makes me optimistic is people: Meeting, working with and leading passionate, motivated people.  Seeing those I lead and have led be successful and creating a safe environment that takes into account the differences in people to enable this."


Louise Scott Heatley, Global Head of Events, World Commerce & Contracting

"Striving to see the positive, surrounding myself with like-minded people and being grateful for all that I have makes my life so much happier and more optimistic than ever!"


Diane Kilkenny, Chief Growth Officer, World Commerce & Contracting

"What makes me optimistic?  That random acts of human kindness come from the places you least expect them at the times you need them most!"


Sandra Lewy, Head of IT Governance, World Commerce & Contracting

"Seeing more children and teenagers caring about the environment makes me feel more optimistic about the future of our planet and the world that my son will grow up in."


Pablo Cilotta, Senior Director Southern Europe, South & Central America & Africa, World Commerce & Contracting

"My optimism and happiness are enhanced through expressing gratitude and being passionate when learning new things, meeting new people, building relationships based on trust, confidence and building bridges."

Read More on Happiness and Optimism


Craig Conte, Lead Partner Legal Operate - Deloitte Legal

"I am optimistic because no matter what the political winds are, more and more people are being connected. The more we know, the more we learn, the more we understand, and less and less we are the 'other'."


Victoria Cope MBA FRAeS FCIPS, Commercial & Category Director, the

"Optimism to me is the essence of hope. It’s seeing opportunities rather than challenges, visualising a path to success and striving to achieve your full potential. Optimism provides the lens and focus we need, to be our best self every day."


Albert Schot, Member of the Commercial Transformation Alliance,

"The future is a constant new start with lots of unknown. So, it’s up to me (actually us all) to make the future better, starting today. That makes me optimistic. As long as we live, each day is our new opportunity to stand up and start again!"


Adrian Furner, Managing Director, Kommercialize

"It took James Dyson over 5000 versions to create his 1st vacuum cleaner.  To be a successful innovator you need to be resiliently optimistic or get lucky."

Read Insights and Wisdom on Optimism and Innovation


Claire Hachem,

"What makes me optimistic is seeing the good things rather than the bad things every day as it comes. Every day there is daylight which means another chance, another opportunity and another way to do better."


Jorden Lam, General Manager / Head of Member Services & Operations, Hesta

"The privilege I have to make my own choices and the freedom that comes with that choice makes me optimistic about the future and its opportunities."


Doug Morse, IACCM, in "From “servitization” to the service-oriented enterprise, a call for business innovation." 

"People who create the contracts now have to be forward-thinking, as the relationships between the parties now last years, rather than ending with the completion of a sale."

Grace Hamilton, World Commerce and Contracting Council Member

"What makes me optimistic?  My glass is always overflowing and exponential!"


Worth Doing: Our 5-Minute Survey on "What makes you Optimistic?"




























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