Sue Barrett, Author of the “Selling Better Manifesto"
“It all starts with opportunity. Opportunity makes it possible to do good things. Optimism is ignited when real opportunities for growth and prosperity become clear to us. Different from blind optimism, Purposeful Optimism is built on substance: derived from strategy and underpinned by well-resourced people who are enabled to pursue opportunity and do something meaningful with others. Optimism keeps the light of opportunity glowing even when the world seems dark.“