I enjoyed reading Melanie Marten's essay "Why Your PR Campaigns Must Spread Resilience Now More Than Ever"
Melanie writes, "It’s important to spread optimism."
And how right she is. Melanie goes further: "we need to keep our teams’ spirits up, next to fighting our own anxieties that currently hold many of us back from investing in the future. We need to spread optimism among stakeholders."
This is the conclusion of the Centre for Optimism's transition and change research project too.
Melanie advocates, "Spread optimism by sharing how you are building resilience in all the circumstances and conditions that plague your business. Resilience is the ability to reinvent yourself and build stronger foundations for the future—and these make for great stories."