Victor Perton: Rich Brandt, what makes you optimistic?
Rich Brandt: "The reason I'm an optimist, is the alternative is too costly. Optimism keeps the positive neurochemicals flowing that make me more productive, creative and happy. Also others prefer to be around someone who is uplifting and encouraging. So I do whatever is necessary to stay optimistic - it's been a lifelong pursuit. It's a choice we all have and our choices become habits, and our habits become our life."
VP: The times call for realistic and infectiously optimistic leaders. Rich, who are the infectiously optimistic leaders who have inspired you?
Rich Brandt: Martin Luther King and Robert Kennedy.