"The crisis management strategy phase of ‘getting back to normal’ is dead. People want more. They want better. True leaders will use lessons learned from COVID-19 to do better, to build a ‘better normal’ to reassure, strengthen trust and build confidence with realistic optimism."
In August 2020, The Centre for Optimism's Chair Robert Masters was joined by Paul Bayly, International Recovery Expert and former Chief Executive Officer, Virgin Islands Recovery & Development Agency; Catherine Brown, the CEO of the Lord Mayor’s Charitable Foundation. Eloise Grace, TV Journalist, Co-owner Andy Grace Media, Lawyer; Mark Matthews, Director - Asia and Pacific, Business for Development; and, Victor Perton, COO, The Centre for Optimism.