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Books by Members of The Centre for Optimism


The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling. Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.


Elaine Fox, PhD is Professor of Experimental Psychology at the University of Oxford, where she directs the Oxford Centre for Emotions & Affective Neuroscience. Are you optimistic or pessimistic?  Glass half-full or half-empty? Do you look on the bright side or turn towards the dark? These are easy questions for most of us to answer, because our personality types are hard-wired into our brains. As pioneering psychologist and neuroscientist Elaine Fox has discovered, our outlook on life reflects our primal inclination to seek pleasure or avoid danger—inclinations that, in many people, are healthily balanced.  But when our “fear brain” or “pleasure brain” is too strong, the results can be disastrous, as those of us suffering from debilitating shyness, addiction, depression, or anxiety know all too well.

Why We Act: Turning Bystanders into Moral Rebels

by Professor Catherine A. Sanderson


Why do good people so often do nothing when a seemingly small action could make a big difference? A pioneering social psychologist explains why moral courage is so rare—and reveals how it can be triggered or trained.



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